Presentation with Comme des Garcons.
Comme des Garçons is a designer label that was established in 1969 by a Japanese designer by the name Rei Kawakubo and is one of the most influential and disrupted brands in the fashion industry. The name of the label, meaning, in French, like boys, shows its initial interest in distorting the accepted gender norms and being unpredictable in the aesthetic choices. Comme des Garcons, a small boutique in Tokyo, has over the decades grown into a fashion industry giant, with its headquarters located across the world and has a reputation of being innovative, experimental and intellectual with a deeper meaning. Hardly any brand has influenced the contemporary fashion in as daring and consistent a way as Comme des Garcans.
Rei Kawakubo: The Visionary of the Brand.
Rei Kawakubo has been referred as one of the most revolutionary designers of all times. She came into the industry with an uninformed view of the industry since she lacked training in fashion and was not bound by conventional guidelines. Her style is centered on challenging beauty, shape, and clothing itself and its aim. Kawakubo first showed in Paris in 1981 and his collection was a shock to the fashion world. The collection changed the way fashion could be as it used deconstructed garments, asymmetrical lines, and black and white color scheme. The work of Kawakubo still leaves designers, critic, and viewers with much to consider regarding their expectations of style and self-expression.
A Creativity Philosophy with Unlimited Potential.
Comme des Garçons Hoodie is a company that believes in constant reinvention at the core. The brand tries to be original in each collection, rather than pursue the trends. Kawakubo has frequently described how she designs by seeking ideas instead of beauty, and trying to induce emotion instead of a response. Numerous of her works look sculptural or abstract or deliberately irregular. This philosophy has given rise to collections that are more of an art installation rather than a standard runway fashion show with themes of duality, destruction, identity and transformation. Comme des Garcons is a fashion brand that goes beyond the barriers of fashion, and that makes its wearers to ask themselves not only what they wear, but also why.
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Classic Lines that Revolutionized the Industry.
Comme des Garcans has produced some of the most memorable and influential collections in the field of fashion. The most iconic one is the 1997 line, Body Meets Dress, Dress Meets Body, sometimes called the lumps and bumps collection. It challenged the ideal of beauty and body by featuring padded distortions stitched into dresses. The next big step was the full exhibition dedicated to Rei Kawakubo in the Metropolitan Museum of Art in New York in 2017. This is truly a rare distinction, as she is one of the few living designers to ever be awarded the honor, making her contributions to the global fashion industry a fact and her reputation as a legend in the industry.
Growth by Sub-Labels and Partnerships.
Comme des Garcans has way beyond its core runway. The brand has introduced a number of sub-labels each with its own voice but with the creative DNA of the company. The most popular is Comme des Garcon PLAY that has simple silhouettes and the classic heart-with-eyes logo by Filip Pagowski. Other brands like Comme des Garcons Homme, Shirt, Girl and Noir offer different ways of applying the spirit of the brand, the avant-garde. Another company that CDG has partnered with includes Nike, Converse, Supreme, and Louis Vuitton, which combine high fashion with street style and bring the brand closer to the new-comers.
Impact on Style and Cultural identity.
The influence of Comme des Garcans is much more than runaway shows. The innovative techniques of Rei Kawakubo served to form the emergence of deconstruction which is a style of design that has inspired numerous designers, including Martin Margiela, Yohji Yamamoto and others. The creative community and in particular artists, musicians and designers, find a lot of appeal in the intellectual, but playful, style of CDG and its nonconformity. The capacity of the brand to combine art, culture and fashion has rejuvenated modern aesthetics, with the sub-labels constituting part of the daily wardrobe across the globe. Comme des Garcons is still the icon of genuineness and freedom of art.
History and Future of Comme des Garcons.
Comme des Garcon is still a successful creative force in the world today. Even today Rei Kawakubo remains actively involved in the development of the label, with fresh ideas being offered by younger designers involved in the company. The future of the brand is the possibility to develop without losing its main philosophy of unconventional experimentation. Bringing new partners, new collaborations, and new idea runways or just its developing chain of stores, CDG is at the top of the most significant fashion conversations.
Disclaimer
This article is for informational and educational purposes only. It does not provide fashion, purchasing, or investment advice. All brand names, designer references, and trademarks mentioned belong to their respective owners and are used solely for descriptive discussion. No affiliation, endorsement, or sponsorship with Comme des Garçons or associated entities is implied. Readers should make independent decisions when exploring avant-garde fashion or making wardrobe purchases
